He first started doing publicity when he served as Recreation Director in Shingle Creek and Bohannon Parks in North Minneapolis. The special events planned with his staff, including greased watermelon and pie-eating contest, ice painting at the skating rink, and paper hot air balloon launches, was running the front page and primetime coverage from Twin Cities media.
When Yale moved to the Bay Area, signed the Oakland Department of Parks & Recreation him on as a PR specialist, under the apprenticeship veteran publicist and journalist Burton Weber. It was here that Yale learned how journalists think and what they want from publicists.
The first person in the U.S. to develop and teach workshops on newsletter and brochure production, Yale has taught more than 200 seminars for clients ranging from AT & T and Arbitron to the University of Minnesota.
After moving back to his hometown, New York, Yale landed a contract to write the first edition of the reference manual that was published as a Bantam paperback original. He interviewed dozens of journalists and publicists to round out his own experience with perspectives and information from others. The process took a whole year full-time work.
The book, which is alive and makes learning about the fascinating advertising draws on Yale abilities as a storyteller. He has had two novels published, one of which was performed with jazz accompaniment at Mendota (MN) Jazz Emporium in 1970.Another, as yet unpublished short story, won the Third Prize for Short Stories in a writer’s Digest competition in the late 70s.
Yale, currently an award-winning marketing consultant, based in Bayside, NY, specializes in direct marketing and creative strategy. He is editor and publisher of the Yale DM Breakthrough Tips, a weekly e-mail direct marketing creative strategy.