(*) = Listing from The Publicity Handbook, Chapter on "Sources & Services"
(+) = Additional listing not in The Publicity Handbook, Chapter on "Sources & Services"
(u) = Updated listing from The Publicity Handbook

(*) The Copywriter's Handbook
Bly, Robert W. Henry Holt Henry Holt, ISBN: 0805011943

How to write effective publicity and promotion copy by one of the nation's leading freelance copywriters. Includes information on how to write persuasively, how to make sure you're communicating, and dozens of tips and techniques to make the writing task easier and more productive. Particularly useful if you need to go beyond publicity writing to turning out copy for newsletters, direct mail, brochures and ads.

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