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(*) = Listing from The Publicity Handbook, Chapter on "Sources &
Services"
(+) = Additional listing not in The Publicity Handbook, Chapter
on "Sources & Services"
(u) = Updated listing from The Publicity Handbook
(*)
NTC's Mass Media Dictionary,
ISBN: 084423186X, 800-323-4900.
A
comprehensive dictionary of more than 20,000 technical terms, from
abaxial lens to zapping, used in television, radio, journalism,
publishing, graphic arts, advertising and public relations. Related
entries are cross-referenced. This dictionary can help you understand
what the experts are really saying.
Buy
This Book Now!

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