(*) = Listing from The Publicity Handbook, Chapter on "Sources & Services"
(+) = Additional listing not in The Publicity Handbook, Chapter on "Sources & Services"
(u) = Updated listing from The Publicity Handbook

(*) Public Relations in the Marketing Mix
Goldman, Jordan, NTC Business Books, ISBN: 0844230847, 800-323-4900.

An in-depth discussion of how to determine what kinds of public relations an organization needs, techniques for writing a public relations plan and presenting it to management, the considerations involved in selecting public relations vehicles, and how to deal with problem situations.

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