(*) = Listing from The Publicity Handbook, Chapter on "Sources & Services"
(+) = Additional listing not in The Publicity Handbook, Chapter on "Sources & Services"
(u) = Updated listing from The Publicity Handbook

(*) The Publicity Handbook: The Inside Scoop from More Than 100 Journalists and PR Pros on How to Get Great Publicity Coverage : In Print, Online, and on The Air
Yale, David R., with Andrew J. Carothers, NTC Business Books, ISBN: 0844232424

The Publicity Handbook is designed for people who have to do their own publicity, and need a down-to-earth blueprint for the publicity process.

It's jammed with quotations from journalists, who tell you in their own words exactly what they want from publicists. And, from the other side of the desk, it's filled with advice from master publicists, who share their tips and strategies with you.

In addition, the book has anecdotes, and examples that come from a whole range of organizations, from corporate to small business, and government agencies to nonprofits. It's interesting, has a sense of humor, and reflects the diversity of our world. The book also assumes that organizations may be controversial, people may be members of ethnic minorities, and not everybody thinks alike.

Finally, the checklists at the end of most of the chapters in The Publicity Handbook are designed to help publicists keep track of and apply what they've learned. In a world where good mentors are few and far between, the checklists are almost like having a wise, seasoned, and patient guru watching over your shoulder every time you work on another publicity project.

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