(*) = Listing from The Publicity Handbook, Chapter on "Sources & Services"
(+) = Additional listing not in The Publicity Handbook, Chapter on "Sources & Services"
(u) = Updated listing from The Publicity Handbook

(*) State of the Art Marketing Research
Breen, George E., Blankenship, A. B., and Dutka, Alan. NTC Business Books, ISBN 0844234435. 800-323-4900.

Although oriented toward marketing research, this book covers the basics of conducting your own surveys. The techniques described will help you do the research you need for your publicity program.

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