(*) = Listing from The Publicity Handbook, Chapter on "Sources & Services"
(+) = Additional listing not in The Publicity Handbook, Chapter on "Sources & Services"
(u) = Updated listing from The Publicity Handbook

(*) Webster's New World Dictionary of Media & Communications, 2nd Edition
Weiner, Richard, IDG Books Worldwide; ISBN: 0028606116

Publicists must be familiar with technical terms from many industries - including broadcasting, printing, television and video-to understand what the experts are saying. This single source for definitions of terms like baby kicker, niffnoff, B-roll, duckfoot and gobo, includes more than 30,000 definitions from 27 fields related to publicity.

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