Planning for Controversy
Handling controversy can actually be rewarding and productive if you're prepared ahead of time. This worksheet helps you prepare for controversy in advance, on an issue-by-issue basis. It will help you organize the information you need to respond to a controversy, anticipate and handle difficult questions from reporters, ensure that you have your counsel's input into the process, and help you identify allies ahead of time.

Selecting Newsworthy Facts
Preparing news releases, tip sheets, backgrounders and press conference invitations will be easier when you use this worksheet to help you identify and categorize newsworthy facts. It will also help you make sure you include the basic information journalists demand.

Pitching Video News Releases
There's plenty of competition for airtime, but this Check List will help you make your pitches for VNRs particularly appealing to journalists. Point by point, you'll get an explanation of the 10 things journalists look for in VNRs, and how to include them in your pitch.

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